About Prime Dealer Finance

Supporting commercial equipment sellers with professional financing solutions and department buildout services.

Our Mission

Prime Dealer Finance exists to support commercial equipment sellers by providing professional financing coordination and consulting services that help close more deals and build stronger operations.

We work exclusively with equipment dealers, brokers, and diesel shops who sell commercial-use equipment. We don't work with auto dealers or consumer vehicle transactions.

Our focus is simple: help equipment sellers succeed by providing the financing support and systems they need to grow their businesses.

Our Values

Clarity

We provide clear processes, straightforward communication, and transparent expectations. No confusion, no guesswork.

Structure

We believe in systems over guesswork. Documented workflows, proven processes, and organized execution.

Responsiveness

Equipment deals move fast. We respond quickly, keep you updated, and stay accessible when you need us.

Why Partners Choose Prime Dealer Finance

Equipment-Only Focus

We work exclusively with commercial equipment sellers. Construction equipment, industrial machinery, commercial trucks, agricultural equipment, warehouse equipment—that's what we know. We don't work with auto dealers or consumer vehicle transactions. This focus means we understand your business, your buyers, and the unique aspects of equipment financing.

Systems Over Guesswork

We don't operate on guesswork or inconsistent processes. Everything we do is built on documented systems, proven workflows, and clear procedures. Whether you're using our financing support service or building your own department through our consulting program, you'll get structured processes that work consistently.

Long-Term Partnership

We're not looking for one-time transactions. We build long-term partnerships with equipment sellers who want reliable, consistent financing support or consulting services. As your business grows and evolves, we're here to support that growth with ongoing service and guidance.

Dealer-First Approach

Our services are designed from the equipment seller's perspective. We understand your challenges, your sales process, and what you need to close deals efficiently. Everything we provide is built to make your job easier and your business more successful.

Who We Serve

Commercial Equipment Dealers

Established equipment dealerships selling construction equipment, industrial machinery, commercial trucks, agricultural equipment, or warehouse equipment to commercial buyers.

Equipment Brokers

Independent brokers who connect buyers with commercial equipment and need financing coordination to help close transactions efficiently.

Diesel Mechanic Shops

Diesel repair and service shops that also sell or refurbish commercial equipment and need financing support for their equipment sales.

Individual Diesel Mechanics

Independent diesel mechanics who broker or sell commercial equipment and want professional financing coordination for their deals.

What We Don't Do

Auto Dealers: We don't work with auto dealerships or consumer vehicle transactions. Our focus is commercial equipment only.

Direct Lending: We don't provide direct lending services. Financing approvals and terms are determined by third-party lenders.

Consumer Transactions: We only support commercial-use equipment transactions, not consumer purchases or personal use equipment.

Ready to Partner With Us?

Whether you need buyer financing support or want to build your own equipment finance department, we're here to help.

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